Marketing blitzkrieg, aerial theatrics mark Aero India Show 2011

Bangalore: It was a blend of marketing blitzkrieg and aerial theatrics that capped the five-day Aero India show.
The concluding day here was marked by flagging off of India’s old refurbished warhorse, Pushpak on a 11,000 km expedition.
The huge civilian turnout today was also greeted to some stunning mid-air manoeuvres by both Indian and foreign military aircraft.
Aerial displays by homegrown Tejas , Indian aerobatic team, Suryakiran, the Indian helicopter team, Sarang enthralled several. The Czech based team today left several gaping as the Flying Bulls presented their complex manoeuvres.
Military state-of-the aircraft from Sweden, France, US Europe, Russia also displayed their prowess mid-air.
The aeroshow received both national and international attention, with the participation of nearly 75,000 business visitors this year as against 50,000 in the previous event, according to CII officials.
In all nearly two lakh visitors it to the aero show which witnessed some fierce competition with major international aerospace players bidding for the USD 10 billion medium multi-role combat aircraft contract in India, which is expected to be finalised next year.
Over 600 exhibitors from across the country and the world showcased their components and technology at the event.
The highlight of the event was handing over of ‘Cheetah’ to Namibia and signing of Joint Venture between L and T and Cassidian.
13/02/11 PTI/Economic Times

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