Sunday, August 05, 2007

ALL aviation news from India: Aviation India Blog
AHA unveils a younger avatar; allows people ‘to fly’ without wings
The Air Hostess Academy (AHA) , pioneers in the cabin crew training industry, is working towards reinforcing its brand positioning. After a decade of operations, AHA is now looking at driving home the point that as pioneers of the industry, the institute literally provides wings to ones dream.
To reinforce the point, AHA has come out with radio spots and print advertising which talks of creating a new species that allows people to fly without wings. The radio spots end with the line – ‘AHA, above the ordinary’. The advertisements show a new avatar of AHA, which is young and vibrant with loads of attitude, and all this while establishing the credentials of a true pioneer.
Jay Sanghni, GM, AHA, said, “It's been a decade since AHA was launched, we need to strengthen our brand positioning in a manner that it reinforces our pioneer status, and while doing so also have an 'attitudinal connect' with our young target audience.”
Two campaigns have been prepared, one meant for matured markets such as Delhi, and the other for relatively raw markets such as Bangalore. AHA has also planned a second phase, where the focus would be on viral marketing and TVC. These are slated to appear in September this year.
04/08/07 Tuhina Anand/exchange4media.com
To read the news in full |
PermaLink To reinforce the point, AHA has come out with radio spots and print advertising which talks of creating a new species that allows people to fly without wings. The radio spots end with the line – ‘AHA, above the ordinary’. The advertisements show a new avatar of AHA, which is young and vibrant with loads of attitude, and all this while establishing the credentials of a true pioneer.
Jay Sanghni, GM, AHA, said, “It's been a decade since AHA was launched, we need to strengthen our brand positioning in a manner that it reinforces our pioneer status, and while doing so also have an 'attitudinal connect' with our young target audience.”
Two campaigns have been prepared, one meant for matured markets such as Delhi, and the other for relatively raw markets such as Bangalore. AHA has also planned a second phase, where the focus would be on viral marketing and TVC. These are slated to appear in September this year.
04/08/07 Tuhina Anand/exchange4media.com
Archives
- September 2006
- October 2006
- November 2006
- December 2006
- January 2007
- February 2007
- March 2007
- April 2007
- May 2007
- June 2007
- July 2007
- August 2007
- September 2007
- October 2007
- November 2007
- December 2007
- January 2008
- February 2008
- March 2008
- April 2008
- May 2008
- June 2008
- July 2008
- August 2008
- September 2008
- October 2008
- November 2008
- December 2008

